USE COUPON CODE BULOVA30 AT CHECKOUT FOR A 30% DISCOUNT!  YOU STILL GET FREE SHIPPING, FREE BATTERIES FOR LIFE AND OUR EXCLUSIVE WATCH PERFORMANCE PACKAGE© AT NO ADDITIONAL COST!   For over 135 years, Bulova has stood proudly in the vanguard of American innovation. A pioneering force in the industry since opening a small store in Lower Manhattan in 1875, Joseph Bulova transformed how watches were worn and how time was perceived. An independent thinker alert to the era’s risk-taking ethos, Bulova presented one innovation after another, establishing a dedication to creativity and change that endures to the present day Visit Bulova