Steve's Bling Blog


Welcome to Steve's Bling Blog!

This little corner will be a place for me to informally keep you up to date on what's going on at Steven DiFranco Jewelers.

One of the questions we get asked quite often is how are our commercials are made.  Recently, I did some radio spots for WGAR, our great country radio station here in Cleveland, and it was great fun!  Here's how it went...first you go into a very small sound proof room with a very talented producer that could work a computer keyboard faster than I could blink.



We had to use an impomptu stand for my computer, as I had the script on it, so the plastic crate was called into service to allow the computer to be within reading distance (actually within bifocal distance!).  After a quick sound check, you just start reading the script.

After the reading is completed, the producer does his magic putting your words together with an original soundtrack that we did in house.  Our own Justin wrote that music for the TV and radio commercials.  Thanks for the great job Justin!



How many takes did it take, you ask?  Two was all I needed.

Thanks to everyone at WGAR who helped make this process easy and fun!


Another Limited Edition Bulova Accutron Spaceview is here NOW




Bulova made 1000 of these Limited Edition Bulova Accutron Spaceview timepieces for the world.  This means that very few jewelers in the WORLD got even one of these watches for their store.  At Steven DiFranco Jewelers we've recently recieved our THIRD!

We are honored and priveliged to offer this incredible collectible watch for sale at our store.  Bulova Accutron Limited Edition Spaceview watch number 0097 is in our hands NOW.

Click HERE to go to our online store page for this special timepiece.

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We Buy Gold!

Do you have any broken chains, 1/2 earring pairs, damaged rings, or out of fashion jewelry?

Stop by and we'll pay you right away for your old gold!

Visit Steven DiFranco Jewelers Anywhere!

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Our Online Store


Can't make it in to our store?  Not a problem, shop safe and secure in our online store!  Currently we have over 4000 items on the Steven DiFranco Jewelers online store, with more being put on every day!  Don't see what you want?  Just give us a call and we'll help you.

If you want any of our great watches, you MUST call in to get our best price, as we are prevented from posting our lowest discounted price on the web by our manufacturers.  The phone call will be worth your while!  Remember that all of our watches come with our exclusive Watch Performance Package© at no extra charge.


Is your purchase a gift?  We can gift wrap it and ship it anywhere!  We ship every day!  As always, ground shipping is FREE!





Diamond Stud Earrings



A proper pair of diamond stud earrings should be in every girl's ears.  At our store, size really doesn't matter!  Why?  Because of our exclusive diamond stud earring trade up program, that's why.  At Steven DiFranco Jewelers, a girl never has to be satisfied with the size of her diamond stud earrings!  Do you want to have your diamond stud earrings "grow" in size?  No problem at all.  Just bring in your current pair of diamond studs that you bought from us and we'll give you every penny you paid for them and apply it to a bigger pair!

Click HERE to go to our online earring store.  If you have any questions about our diamond stud earrings or our exclusive Diamond Stud Earring trade up program, please give us a call at (440) 943-2700.

Do you want to change metal color or diamond shape too?  No problem.  Do you want to keep "growing" your diamond stud earrings over and over again?  No problem.  Will your husband be upset with you spending a ton of money?  No problem, we have six months same as cash financing with Springleaf.  Click HERE to fill out your credit application today.  Is this cool, or what?

Steven DiFranco Jewelers



Special Engagement Rings

As one of our television commercial says "Why would you give someone so special, an ordinary piece of jewelry".



At Steven DiFranco Jewelers, we specialize in special jewelry for that very special someone.  Engagement rings and wedding bands that differ from the chain store rings in design and quality.  In the rare occasion that we don't have that special engagement ring or wedding band for your special someone, we can either customize or custom make the perfect ring for your perfect person.  We have THE largest selection of engagement rings in Northeast Ohio.  Period.

Click HERE to go to our engagement ring online store to see just a few of our engagement rings.


Sterling Silver Bead Jewelry


Sterling silver bead jewelry has been sweeping the nation for the past five years and it doesn't seem to be slowing down!  Steven DiFranco Jewelers in Willoughby is, without question, the sterling silver bead jewelry leader in Northeastern Ohio.

With over 12,000 (yes 12,000) beads in stock, we will overwhelm you with choices in all categories.  We have just a small portion of our original designs in our online store, and they're growing daily.  Click HERE to go to our sterling silver bead jewelry online superstore.


Casual wear to fancy dress up, silver bead jewelry covers all the bases, all at a reasonable cost.  Glass beads start at $5.00 each, and sterling silver beads start at $9.95 each!  At Steven DiFranco Jewelers, our bead selection is enormous with over twelve different silver bead manufacturers to choose from!

We offer lots of Chamilia, Biagi, Kari's Beads, Personality, Pandora (some leftover stock from when we were a dealer for Pandora), Stevie D 925© and Marcus Max bead products too.



Stevie D 925

In 2010, we've started to manufacture our own Stevie D 925 designs.  Murano glass beads, sterling silver beads, leather bracelets, and more.  Our Stevie D 925 bead line is growing monthly, stop in and see them soon.



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